In this session, we're not looking for a definition of what we do, or arcane methodologies, or gilt-edged case studies: we're looking for results, and we promise a clear-cut winner. Good design demands cross-disciplinary collaboration to reconcile the particular with the grand in a politicized world. This session brings the rhetorical spices of ethos and pathos to locus, coupled to a deadline from hell, to challenge ideas of practice and teamwork and to seek a roadmap to re-engineer the project delivery process. We emphasize creation, integration, presentation, and results. Not your garden-variety lecture and PowerPoint presentation; this is hands-on interactive adventure that is fun and educational.

During the session, participants are divided into groups. The groups are presented with a project, provided with client-side deliverables, and allowed to interview the client team. Groups create and present a solution within a deliberately stressful timeframe. The session concludes with presentations from the groups to the assembly. Presentations will be evaluated on technical and artistic criteria. Bonus points will be awarded for creative headgear. Judging criteria are loosely based on the 2002 International Skating Union publication "Judging Olympic Figure Skating". The medal in Information Architecture will be awarded at the following day’s luncheon.