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Term Frequency, Inverse Document Frequency (TFIDF): Exploring TheRarestWords.com
--TheRarestWords.com is a impressive little web hack with a nice global and enthusiast artisan. The application attempts to identify the rarest word...
Taking Open Office 3.0 Through the (Web Analyst) Paces
--The beta of Open Office 3 is a big step for Mac users, removing the need for X11 or the aging NeoOffice port. I tried out the spreadsheet app for ...
StomperNet: Going Natural 3 - Adwords Triangulation Method
--We launched the Stomper Scrutinizer within the video series called Going Natural 2 back in December, and now it's time for GN3. The first video in...
Tracking UI Level Links: An Open Source Script
--One of the challenges with the current complex site designs is that multiple links to the same destination tend to appear on the same page. This d...
Google Website Optimizer and the iPhone...
--What do they have in common? Even with the recent opening of Google Website Optimizer, much like the iPhone, you still have to hack GWO to get max...
Google Analytic Gems #2: Quantifying Deliberative Conversions
--Another little known gem in Google Analytics is the Time to Purchase and Visits to Purchase. For MyWeddingFavors, where the purchase is an except...
Google Analytic Gems #1: Split Test Evaluation with Only New Users
--A question on LinkedIn, now closed, asked "what are some hard to find but useful reports in GA?" While clicks to task completion is far from the u...
Getting Serious About Testing: Learn from the Pros
--Last week's SXSW panel on AB Testing: Designer Friend or Foe left me wishing for a more robust treatment of the experimental design issues around o...
Getting Serious About Testing: Learn from the Pros
--Last week's SXSW panel on AB Testing: Designer Friend or Foe left me wishing for a more robust treatment of the experimental design issues around o...
Design Metrics Wrapup
--What fun! The SXSW conversation format is quite cool, though it really needs a dedicated space as our group size was limited by how far voices car...
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