Andrea Fratto
About: My seemingly wayward, but logical path to IA:
I was an English and Literary Research Major and
on my way to studying LIS in '95 I started working with the Internet. After moving back to Chicago and designing data entry/financial reports, I stumbled upon a program in Interactive Multimedia and quit my job that day to start classes the following week. I was smitten.
Since 2001 I've been a Developer/Technical Project Manager and now a User Experience Architect. No matter what you call it, it seems I am always putting Information in formation.
Organization
Tribal DDB Chicago
Your Current Industry
Ad-Marketing
Favorite Movie Quote
There's more where that came from...
Favorite Place You've Lived
LA in the late 70's
Favorite UX Tool or Technique
People, OmniGraffle, sticky notes






