About: Jo Anne is a lead information architect with Travelocity, currently involved with design for Internet, mobile, and application interfaces.
After spending 20 years in operations and marketing for wholesale and retail travel for companies such as Braniff, American Express Travel, Texas Instruments, and Dr Pepper, she left the workforce to make a career change. She returned to school full-time, completing associate’s, bachelor’s and master’s degrees in rapid succession. After receiving her degree from University of Michigan’s School of Information, she (ironically) returned to the travel industry with a completely different focus, improving the customer experience. Her current passion is improving self-help.

She is a member of the Usability Professionals Association and contributed to a peer-reviewed publication on the use of computers to change smoking behavior.