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Luke Wroblewski

Title Senior Principal, Product Ideation & Design
Organization Yahoo! Inc.
Your Current Industry Web
Favorite Place You've Lived Los Gatos, CA
Favorite UX Tool or Technique World Domination

Talks Luke Is Giving

Saturday, April 12

2:45 - 3:30PM Content page design best practices

Sunday, April 13

10:15 - 11:00AM Content page design best practices (repeat)

Photos:

Blog Posts

blog posts

Factors Limiting the Organizational Influence of Design

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This year, Tom Chi & I had the pleasure of presenting our Influencing Strategy by Design workshop to over a hundred professional designers across t...

Event & Discount Code: CanUX 2008

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On Monday November 17, 2008, I'll be speaking at CanUX, the annual Canadian User Experience Workshop, at the world-renowned Banff Centre in Alberta...

Previous and Next Actions in Web Forms

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A recent lengthy discussion in the Interaction Design Association focused on the placement of actions in Web forms that span several Web pages. The...

A Few Longer Lessons from Architecture School

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Since a number of readers let me know they really enjoyed my Some Things I Learned From Architecture School post based on Matthew Frederick’s book,...

Web Form Design: Three Reviews

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Three recent reviews of my new book, Web Form Design: "Meant for anyone designing or developing web forms — the usability engineer, web developer,...

Alternative List Box UI

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List boxes can act as a set of radio buttons (allowing people to select exactly one choice from a set of mutually exclusive options) or as a set of...

Marking Required vs. Optional form fields

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On the Interaction Design Association (IxDA) discussion list, Erin Walsh shared some interesting insights on marking Required vs. Optional form fie...

The Water Cooler is Bigger than Ever

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Despite the Web’s natural capacity to connect niche audiences and content, the most popular events are attracting more attention than ever before. ...

Event & Discount Code: User Interface 13 Conference

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On October 13th I'll be presenting a full day workshop on Visual Design for the Web: Communicating with Customers at User Interface 13 Conference i...

Some Things I Learned From Architecture School

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During recent travel, I read through Matthew Frederick’s 101 Things I Learned in Architecture School. Among the many insightful points is a set of ...

The Perspective Behind Masterpieces

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Recently I was struck by the overlap between Pixar's recipe for success and a quote from Virginia Woolf that showed up in my summer reading. "The ...

An Event Apart: Notes

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I spoke at and attended two iterations of Eric Meyer and Jeffrey Zeldman's An Event Apart this year. Here's a compilation of the notes I took.Under...

An Event Apart: Web Application Hierarchy

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In my Web Application Hierarchy presentation at An Event Apart San Francisco 2008, I walked through the importance of visual hierarchy, visual prin...

An Event Apart: Next Generation of Web Applications

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Jeff Veen’s Next Generation of Web Applications described how a combination of information visualization techniques, individual participation, and ...

An Event Apart: Better User Experience Through Microformats

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Tantek Celik’s Better User Experience Through Microformats presentation at An Event Apart in San Francisco outlined the benefits of and existing ap...

An Event Apart: Accessibility Beyond Compliance

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Derek Featherstone’s Accessibility Beyond Compliance talk at An Event Apart in San Francisco proposed ways that dynamic Web technologies can be use...

An Event Apart: Debug/Reboot

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Eric Meyer’s Debug/Reboot presentation at An Event Apart San Francisco discussed the use of cascading style sheets (CSS) for debugging HTML code an...

An Event Apart: The Framework Age

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Liz Danzico’s overview of The Framework Age and its implications at An Event Apart San Francisco discussed how unwritten but detectable rules can h...

An Event Apart: Patterns in the Process

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At An Event Apart in San Francisco, Jeremy Keith walked through the process used by Clearleft, his Web design & development company, to make Web ex...

An Event Apart: Shepherding Passionate Communities

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At An Event Apart in San Francisco, flickr’s community manager Heather Champ shared her experiences and insights managing one of the world’s larges...

Web Form Patterns

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The UI Pattern Factory recently published some additional examples of two interface design concepts I outlined in Web Form Design.Primary & Second...

The Information Architecture Behind Good Web Forms

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In the August/September issue of the American Society for Information Science and Technology (ASIS&T) Bulletin, I wrote an article about The Inform...

An Event Apart: Web Application Hierarchy

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Web Form Design: Three Reviews

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Three recent reviews of my new book, Web Form Design: "Most importantly, Wroblewski doesn’t just stop at the layout of web forms, he touches on ev...

Visual Design Misconceptions with Luke Wroblewski

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I recently had the pleasure of sitting down with User Interface Engineering's Jared Spool to talk a bit about common Visual Design Misconceptions a...

Beneficial Disorder in Interface Designs

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I’m in the midst of A Perfect Mess by Eric Abrahamson and David Freedman. In their book, the authors spend a good amount of time illuminating the r...

Impact of Removing Registration

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In Sign Up Forms Must Die, I advocated ways to get people engaged and interested in Web applications and services without requiring an explicit sig...

10% Sign up Improvement with one Change

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Marcello Calbucci recently shared some details behind the design of the Sampa sign up form. Sampa is a free Web site service that requires users to...

Web Symposium: Web Form Design Best Practices

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In my Web Form Design Best Practices talk at the Higher Education Web Symposium in Philadelphia, PA, I walked thorugh the importance of Web forms a...

Gourmet Experiences on a Fast-Food Budget

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In his Cooking up Gourmet Experiences on a Fast-Food Budget keynote at the Higher Education Web Symposium in Philadelphia, PA Jared Spool discussed...

Product Manager's Dreams

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Designer: "Designers visualize Product Managers' dreams. Developers make the dreams work." Design manager: "Designers turn product manager's respo...

Product Manager's Dreams

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Sign-Up Form Patterns

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Though, I've long advocated that Sign-Up Forms Must Die, for now they remain a staple of online life. Recently Smashing Magazine surveyed the lands...

Sign-Up Form Patterns

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Though, I've long advocated that Sign-Up Forms Must Die, for now they remain a staple of online life. Recently Smashing Magazine surveyed the lands...

Web Form Design: Goodreads Review

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On the Goodreads site, Marty DeAngelo posted a detailed review of my new book Web Form Design: "Good or bad, there aren't many books that I can us...

Web Form Design: Goodreads Review

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On the Goodreads site, Marty DeAngelo posted a detailed review of my new book Web Form Design: "Good or bad, there aren't many books that I can us...

Event & Discount Code: An Event Apart, San Francisco

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On August 18th I’ll be speaking at An Event Apart in San Francisco, CA about Web Application Hierarchy. I'll walk through how people parse Web pa...

Event & Discount Code: An Event Apart, San Francisco

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On August 18th I’ll be speaking at An Event Apart in San Francisco, CA about Web Application Hierarchy. I'll walk through how people parse Web pa...

Web Form Design: Interactions Review

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In the July/August 2008 issue of Interactions magazine, Philip Haine (founder of Obvious Design) wrote a detailed review of my new book Web Form De...

Web-Conscious Content Experiences

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In the July/August 2008 issue of Interactions magazine, I wrote an article on Web-Conscious Content Experiences about how content pages can be bett...

Web Form Design: Interactions Review

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In the July/August 2008 issue of Interactions magazine, Philip Haine (founder of Obvious Design) wrote a detailed review of my new book Web Form De...

Web-Conscious Content Experiences

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In the July/August 2008 issue of Interactions magazine, I wrote an article on Web-Conscious Content Experiences about how content pages can be bett...

Smart Nodes in An Organization

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As part of our Influencing Strategy by Design course, Tom Chi and I walk through some global trends that provide designers with an opportunity for ...

Smart Nodes in An Organization

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As part of our Influencing Strategy by Design course, Tom Chi and I walk through some global trends that provide designers with an opportunity for ...

Smart Defaults in Travel Booking Forms

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Smart defaults —as described by Barry Schwartz in The Paradox of Choice- are selections put in place that serve the interests of most people. Becau...

Smart Defaults in Travel Booking Forms

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Smart defaults —as described by Barry Schwartz in The Paradox of Choice- are selections put in place that serve the interests of most people. Becau...

An Event Apart: Web Application Hierarchy

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An Event Apart: Good Design Ain’t Easy

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Jason Santa Maria’s Good Design Ain’t Easy talk at An Event Apart 2008 argued for deeper graphic resonance in the presentation of content online.We...

An Event Apart: The Lessons of CSS Frameworks

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At An Event Apart Boston 2008, Eric Meyer walked through common characteristics of several Cascading Style Sheet (CSS) frameworks and outlined less...

An Event Apart: Understanding Web Design

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Jeffrey Zeldman’s Understanding Web Design talk at An Event Apart Boston 2008 highlighted factors that made it challenging to explain the value and...

Web Guild Interview on Web Form Design

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I recently had the pleasure of answering a few questions from Reshma Kumar at the Silicon Valley Web Guild on the topic of Web Form Design. We disc...

Smart Defaults in Registration Forms

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Ever get an invitation to join a Web site in your Inbox? With the increasing popularity of social Web applications, it’s getting hard to find peopl...

Review: Web Form Design

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Reviews for my new book, Web Form Design, are starting to appear. One of the first comes from Will Evans, Principal User Experience Architect at Se...

International Address Fields in Web Forms

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Since publishing Web Form Design, one of the most frequent questions I've gotten about online forms is “How do I deal with international addresses?...

Web Form Design: Labels Within Inputs

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I’ve written extensively about the differences between top, right, and left aligned labels on Web forms. While these considerations account for the...

Search Patterns Interview

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I recently had the pleasure of speaking with Peter Morville, author of the upcoming book Search Patterns, about the vision of search as a platform ...

Event: Higher Education Web Symposium, Philadelphia

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July 15-16th I’ll be speaking and presenting a workshop at the University of Pennsylvania Higher Education Web Symposium in Philadelphia, PA. On Tu...

Event: An Event Apart, Boston

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On June 23rd I’ll be speaking at An Event Apart in Boston, MA about Web Application Hierarchy. I'll walk through how people parse Web pages and th...

Event: Web Form Design talk in Emeryville, CA

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On Monday, May 19, 2008 at 7:00pm, I'll be speaking at the East Bay Innovation Group (ebig) in Emeryville , CA about Web Form Design Best Practices...

Audio: Content page design best practices

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Boxes & Arrows has published audio from my Content Page Design Best Practices talk at IA Summit 2008, where I presented a framework for thinking ab...

Audio: Luke Wroblewski on Form Design

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I recently had the pleasure of talking with Tom Crawford, CEO of VizThink, about my Web Form Design book and its relevance for the visual thinking ...

Web Form Design: Filling in the Blanks

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My new book, Web Form Design: Filling in the Blanks is now available for purchase in both paperback and digital editions. Paperback and free PDF e...

Web Form Design: All 218 Images Online

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All 218 images from my new book, Web Form Design: Filling in the Blanks (including the front and back covers) are now available for download under...

Audio: Filching Design

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At SxSW 2008, I had the pleasure of speaking on the Filching Design: When the Shoe Fits panel with Lindsey Simon (Google), and Skip Baney (Apple). ...

Audio: Why Logos are Irrelevant

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I had the opportunity to join Brian Zmijewski's Why Logos are Irrelevant panel at SxSW 2008 along with Christina Wodtke (LinkedIn), and Jeremy Brit...

Event: Influencing Strategy by Design

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On Saturday May 10th 2008, I’ll be teaching a full-day course, Influencing Strategy by Design, for mid to senior level designers on how to influenc...

IA Summit: Content page design best practices

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In my Content Page Design Best Practices talks at IA Summit 2008, I presented a framework for thinking about how to optimize content pages for the ...

IA Summit: Re-experiencing information

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At the 2008 IA Summit, Lucas Pettinati presented some of his learning’s redesigning the Yahoo! registration process in his Re-experiencing informat...

IA Summit: Linkosophy

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Andrew Hinton’s closing plenary at the 2008 IA Summit detailed why the central concerns of information architecture may be best served by a communi...

IA Summit: E-service

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Eric Reiss' E-service: What we can learn from the customer-service gurus presentation at IA Summit 2008 walked through examples of bad customer ser...

IA Summit: A Management Fable

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Dan Willis’ A management fable: The little UX that went a long way presentation at IA Summit 2008 outlined a series of lessons learned about the ro...

IA Summit: Inspiration from the edge

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Stephen Anderson’s Inspiration from the edge: New patterns for interface design presentation at IA Summit 2008 provided suggestions for new sources...

IA Summit: The business of experience

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At the 2008 IA Summit, Jess McMullin walked through several techniques for building business relationships & success utilizing user experience desi...

Filching Design in Austin

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This was too good to not share. Following our Filching Design panel at South by Southwest 2008 (where we discussed reusing Web designs found online...

666 Articles

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Since I failed to celebrate the 100th, 250th, and 500th article on Functioning Form. Last week's Sign Up Forms Must Die post was a fitting mileston...

Sign Up Forms Must Die

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This week A List Apart published an excerpt from my forthcoming book, Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008), in which I di...

Audio: Packaging Design for the Web

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I recently had the pleasure of speaking with Gerry Gaffney on the User Experience Podcast series about what Web designers can learn from the world ...

Upcoming Form Design Workshops

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Over the past month, I've been distilling the content within my upcoming book, Web Form Design: Filling in the Blanks, into a full day workshop of ...

Video & Audio: Web Page Hierarchy

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The folks at Webstock have made recordings of their awesome 2008 conference available online. Among the many sharp speakers, you can find audio and...

WritersUA: Using Visual Hierarchy to Convey Information

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WritersUA: Googley Design Principles

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At the WritersUA conference, John Wiley walked through the fundamental principles that guide Google in designing user experiences: Guiding Principl...

Event: IA Summit 2008

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April 11th -14th I’ll be speaking and presenting a workshop at IA Summit in Miami, Florida. This year's program looks awesome and I'm very happy to...

Event: IA Summit 2008

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April 11th -14th I’ll be speaking and presenting a workshop at IA Summit in Miami, Florida. This year's program looks awesome and I'm very happy to...

SxSW 2008: Filching Design

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At SxSW 2008, I had the pleasure of speaking on the Filching Design: When the Shoe Fits panel with Lindsey Simon (Google), and Skip Baney (Apple). ...

SxSW 2008: Why Logos are Irrelevant

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I had the opportunity to join Brian Zmijewski's Why Logos are Irrelevant panel at SxSW 2008 along with Christina Wodtke (LinkedIn), and Jeremy Brit...

SxSW 2008: Social Design Strategies

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The Social Design Strategies panel at SxSW 2008 discussed design issues within social applications and their solutions. How do you encourage good ...

SxSW 2008: Social Strategies For Revolutionaries

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Charlene Li’s Social Strategies For Revolutionaries talk at SxSW 2008 discussed integrating social (conversational) media in the consumer outreach ...

SxSW 2008: Top Ten Lessons Learned in E-Commerce

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At SxSW 2008, Zappos CEO Tony Hsieh outlined the evolution of the Zappos brand from an online shoe retailer to a culture rooted in excellent custom...

SxSW 2008: A General Theory of Creative Relativity

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Jim Coudal’s A General Theory of Creative Relativity talk at SxSW 2008 walked through some of the frameworks behind creative idea generation and bu...

SxSW 2008: The Myth of the Rational Voter

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At SxSW 2008, Professor of economics Bryan Caplan discussed many of the theories underlying the wisdom of crowds and provided contrary evidence to ...

MIX08: The Business Value of Design

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Yesterday I had the pleasure of speaking on a panel at Microsoft’s MIX08 with Dave Blakey (IDEO), David Watson (Disney/ABC), Jason Brush (Schematic...

Video: The Business Value of Design

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Video from the Business Value of Design panel with myself, Dave Blakey (IDEO), David Watson (Disney/ABC), Jason Brush (Schematic), Jimmy Kim (Nexon...

MIX08: Touch Me -Where Are Interfaces Going?

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The Touch Me -Where Are Interfaces Going? panel at Microsoft’s MIX08 discussed opportunities and limitations of gesture-based interfaces and more.G...

MIX08: Steve Ballmer Interview

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Guy Kawaski interviewed Microsoft CEO Steve Ballmer in light-hearted but no holds barred conversation at Microsoft’s MIX08. A few interesting comme...

Web Form Design: Corgi

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Not long ago, a frustrated user shared with me his experience trying to find a gas installer in the United Kingdom. The source of his confusion was...

Event & Discount Code: Web App Summit 2008

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On March 26th I'll be presenting a full day workshop on Web Form Design at Web App Summit 2008 in San Diego, CA. In addition to workshops, Web App ...

Event: WritersUA Conference

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On March 18th I'll be speaking at the Sixteenth Annual WritersUA Conference in Portland, Oregon about applying using visual hierarchy to guide peop...

Web Form Design: Southwest Airlines

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In my Selection Dependent Inputs article in UXmatters last year, I outlined a number of interaction design solutions for Web forms that require peo...

Event: South by Southwest (SxSW) 2008

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On March 8th and 9th I'll be at South by Southwest (SxSW) 2008 in Austin, Texas and speaking on two panels with great folks from Google, Apple, Zur...

Event: MIX08

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On March 6th I'll be participating in a panel session with Dave Blakely, Jason Brush, Jimmy Kim, Will Tschumy (Moderator), and David Watson at MIX0...

Webstock 2008: Web Page Hierarchy

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Webstock 2008: Web Form Design Best Practices

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Webstock 2008: Kathy Sierra

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Kathy Sierra’s talk at Webstock 2008 described some of the important functional attributes of our brains and how they shape the decisions we make w...

Webstock 2008: Web 2.0dium

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Damian Conway’s absolutely hilarious Web 2.0dium presentation at Webstock 2008 highlighted common bad design practices online with a deep sense of ...

Webstock 2008: More WOW Please

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At Webstock 2008, Dan Cederholm discussed some of the details on the Web that personally “wow” him and why.Web craftsmanship: need to know which de...

Webstock 2008: Designing for a Web of Data

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Tom Coates’ Designing for a Web of Data presentation at Webstock 2008 outlined a set of principles for approaching the design of applications that ...

Webstock 2008: OpenID and decentralised social networks

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Simon Willison’s OpenID and decentralised social networks talk at Webstock 2008 illustrated OpenID’s user experience, potential issues, and role in...

Webstock 2008: Ambient Findability

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Peter Morville's Ambient Findability talk at Webstock 2008 was half Information Architecture and its place in the user experience design process an...

Webstock 2008: Good Design Ain’t Easy

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Jason Santa Maria’s Good Design Ain’t Easy presentation at Webstock 2008 challenged Web designers to leverage graphic design traditions and skill s...

Webstock 2008: The Framework Age

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Liz Danzico’s overview of The Framework Age and its implications at Webstock 2008 discussed how unwritten but detectable rules can help people cont...

Webstock 2008: Getting Unstuck

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Kelly Goto’s Getting Unstuck presentation at Webstock 2008 discussed some of the factors that may cause teams to get stuck and a set of recommendat...

Webstock 2008: Primal Software Development

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Michael Lopp’s Primal software development talk at Webstock 2008 outlined the components of bringing a version one product to life along with obser...

Webstock 2008: Design for the Future

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Nat Torkington’s Design for the Future presentation at Webstock 2008 outlined several trends shaping our future and the design implications stemmin...

Webstock 2008: Why Web Standards Aren’t

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Molly Holzschlag's Why Web Standards Aren’t talk at Webstock 2008 described how the current manifestation of Web “standards” hasn’t lived up to the...

VALA 2008: Designing for Today's Web

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VALA 2008: Making Identifiers Concrete

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Stuart Weibel’s Making identifiers concrete (so library places and spaces don't have to be) plenary session at VALA 2008 discussed the importance o...

VALA 2008: Unlocking Access

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At VALA 2008, Michael Geist (Canada Research Chair of Internet and E-commerce Law) outlined the current state of the World Wide Web and proposed ho...

VizThink 08: Influencing Strategy by Design

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In my Influencing Strategy by Design session at VizThink 2008 I discussed how can we put visual thinking to work in the corporate boardroom. In par...

VizThink 08: Visualizing the Presentation Ecosystem

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Nancy Duarte's Visualizing the Presentation Ecosystem session at VizThink 2008 provided an overview of effective visual story telling for people th...

VizThink 08: Introducing Visual Thinking to Your Organization

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Michele Floriani's Top 10 Lessons for Introducing Visual Thinking to Your Organization presentation at VizThink 2008 outlined lessons learned on im...

VizThink 08: Bob Horn Interview

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Nancy Duarte & Cliff Atkinson, two leading voices in presentation design principles, interviewed Bob Horn author of Visual Language at the opening ...

VizThink 08: How to Draw with Dave Gray

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Dave Gray of XPLane kicked off VizThink 2008 with a quick session on the basics of drawing. The message underlying his brief tutorial was “anyone c...

VizThink 08: Ethics in Visual Thinking

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The Ethics in Visual Thinking panel discussion at VizThink 2008 touched on how visualizations can have an influence on people’s perceptions about t...

VizThink 08: Drawing the Big Picture

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Jim Haudan’s Drawing the Big Picture: Strategy Alignment and Deployment Using Visualization session at VizThink 2008 outlined the role of images an...

What is Product Excellence?

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Recently I was asked to compile my thoughts on product excellence. In particular, what defines great products and what can organizations do to deli...

Event: Webstock 2008

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On February 13 and February 15 I'll be facilitating a workshop and giving a talk at Webstock 2008 in Wellington, New Zealand featuring truckloads o...

Event: CHISIG Melbourne, Australia

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On February 7th (evening) I'm giving a talk at the Computer-Human Interaction Special Interest Group (CHISIG) in Melbourne, Australia. Here's a ove...

Event: VALA 2008

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On February 7th I'll be presenting a plenary session at the VALA2008 Biennial Conference and Exhibition, in Melbourne, Australia. The theme for thi...

Influencing Strategy by Design: Executive Presentations

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One of the last topics discussed in the Influencing Strategy by Design class taught by Tom Chi and myself is executive presentations. When working ...


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Comments

Luke Wroblewski:

heh. it's a curse!

Joel Tachau:

Luke, you're right - I can't look at forms the same way again after your workshop. It was much easier when I wasn't aware of all the best practices and refinements that make the process of entering and interacting with information intuitive. I just don't have time to fix the myriad problems with my forms.

Rob Fay:

Luke,

I was nice to meet you today, even though it was in the valet parking area as I interrupted your phone call. Again, thanks for your inspiring work. Know that it affects the design decisions others make.

I meant to catch you during the AP happy hour, but by the time I could speak with you, I was concerned my words might have been a bit slurred :) Perhaps some chatting on Monday.

Valeska O'Leary:

Thanks for a great presentation. I hope to catch your in the corridors to share a few notes.

Joel Tachau:

The PDF was helpful. So was the workshop Friday. Looking forward to getting the book. Thanks for taking the time to put all of these best practices and examples together.

Luke Wroblewski:

not that i know of... it would be cool to somehow turn all the crowdvine invites into a meeting place though.

Theresa Putkey:

Cool.
Do you know if there's a meetup board or something? How will I find all these people who are my fans?

Luke Wroblewski:

Works for me -I'll be there. thanks~

Theresa Putkey:

Hi Luke,

I've got your webforms PDF that used to be up on your site and it's been Sooooo helpful. I'll buy your book when it's out.
i'll be in Miami on thursday night with a half day conference on friday, so maybe friday we can have a drinky-drink.

looking forward to it,
theresa