IA Summit - Care for a discount on Indi Young's "Mental Models"? (CrowdVine)


	Louis Rosenfeld

I'm wondering how much traffic and attention the IA Summit's Crowdvine is getting. Here's an experiment: see how many people take advantage of a book discount code buried deep inside Crowdvine. So...

Code #IASC15 will get you 15% off Indi Young's book "Mental Models: Aligning design strategy with human behavior" (Rosenfeld Media's first book!). Go here to redeem the code and purchase your copy: http://www.rosenfeldmedia.com/books/mental-models/


	Cory Ferber

Thanks for offering this group a discount. It was enough to get me to take action. I knew I would get the book sooner or later, so this was a nice push to get me to buy the book sooner. I look forward to reading ... and I look forward to the paperback edition.


	Louis Rosenfeld

Thanks Cory!


	Ben Kimmel

Hey Louis -
I'm looking forward to getting the book as soon as I figure out how to work my procurement card. I'm sure I'll have to hide it when it comes in to get a chance to read it.

Have you seen Dan Ariely's "Predictably Irrational"? Another human behavioral look, aimed towards the business school crowd - but has some excellent examples of why we make irrational choices.
Thanks, Ben


	Louis Rosenfeld

Sounds worth a look; thanks Ben!


	Andreas Drath

I was able to skim through it after picking it up at the IXDA Conference in Savannah, and am very much enjoying getting a chance now to sit down and really read it.

Thanks for your efforts,
Andreas


	Louis Rosenfeld

Glad you're enjoying Andreas! We'll have more books to sell at the IA Summit.